Small business marketing & AI workshop Tallangatta
Marketing is changing faster than ever. Social media platforms continue to evolve, new tools are emerging every day, and artificial intelligence is transforming how businesses connect with customers. For small businesses, keeping up can feel overwhelming - but it doesn't have to be.
Join marketing strategist and regional small business expert Jenn Donovan for a practical, hands-on workshop designed specifically for regional and rural businesses: Social Media & AI for Small Business: What’s New, What’s Working, and What’s Next
- Date: Wednesday 5 August
- Time: 5:00pm – 8:00pm (half hour break between sessions for light dinner)
- Location: Tallangatta TICC Meeting Room
- Cost: Subsidised $5 per person
Registrations are compulsory and numbers are limited! Supper included.
Part 1: The New World of Social Media
Discover what's working right now across Facebook, Instagram and other key social platforms, and learn how to use them effectively without spending hours online.You'll explore:
- The latest social media trends and platform updates
- What type of content is getting results in 2026
- How to build engagement and grow a loyal local community
- Strategies for increasing visibility and staying top-of-mind
- Tips for attracting new customers and encouraging repeat business
- Low-cost marketing ideas that work particularly well for regional businesses.
Whether you're struggling to keep up with constant algorithm changes or wondering where to focus your efforts, you'll leave with practical strategies you can implement immediately.
Part 2: Using AI to Work Smarter, Not Harder
Artificial Intelligence is no longer just for big business. Learn how simple AI tools can help you save time, improve your marketing, and become more productive every day. You'll learn how to:
- Use AI to create social media content faster
- Write posts, captions, emails and promotional content with ease
- Generate ideas when you're stuck for inspiration
- Create customised AI prompts for your business
- Improve customer communication and marketing efficiency
- Use AI as a practical business assistant to save time and reduce workload.
No technical experience is required. This session focuses on real-world applications that small businesses can start using straight away.
A Workshop Built for Action
This is a hands-on, interactive workshop where you'll work on your own business throughout the session. Bring your phone or laptop and you'll have the opportunity to create content, test AI tools, review your online presence, and develop marketing ideas you can implement immediately.
You'll leave with:
- Practical social media strategies that work today
- A better understanding of emerging digital trends
- Time-saving AI tools and prompts
- Content ideas ready to use in your business
- Greater confidence in your marketing
- A clear action plan to attract and retain more customers.
Whether you're a retailer, café, accommodation provider, tourism operator, professional service or trades business, you'll walk away with fresh ideas, practical skills and the confidence to embrace both the future of social media and the opportunities AI can bring to your business.
This high-value workshop is being offered at a heavily subsidised rate by Towong Shire Council exclusively for Towong Shire and Upper Murray businesses; providing local operators with access to expert marketing and AI training that can deliver immediate benefits for their business.
About the host
Jenn Donovan is an award-winning marketing strategist, speaker, author and podcaster who has spent more than two decades helping small businesses market themselves with confidence. Passionate about supporting regional and rural businesses, Jenn is known for making marketing practical, achievable and, most importantly, effective.
As the founder of Social Media and Marketing Australia, host of the globally ranked Small Business Made Simple podcast and author of Small Town Big Impact, Jenn has worked with thousands of business owners across Australia, showing them how to attract more customers without needing big budgets or complicated marketing strategies.
Her workshops are engaging, hands-on and packed with real-world ideas, leaving attendees with practical tools, fresh inspiration and marketing strategies they can implement straight away.
