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Community outreach recovery hubs

Council's Recovery Team are visiting communities across the Shire this June and July. These sessions will provide an opportunity for those affected by the January 2026 fires to speak directly with Recovery staff about available support, assistance, agency referrals and recovery-related questions.

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The Undiscovered Website & ATDW

Towong Shire Council, in collaboration with the community and key stakeholders, has launched a unified tourism website for the Upper Murray, Mitta Valley, and Lake Hume. This site showcases the region’s attractions and partners with local businesses to highlight cafes, hotels, and shops that contribute to a memorable visitor experience.

A game-changer for the region, the site boosts visibility and is quickly becoming the go-to resource for travellers and visitor centre staff alike, making it easier than ever to explore the beauty of our region.

The Undiscovered

Free listings through the ATDW

Elevate your business promotion by listing with the Australian Tourism Data Warehouse (ATDW). The ATDW helps tourism businesses appear on major travel sites like The Undiscovered, Visit Victoria, and Australia.com – boosting visibility and bookings.

Eligible businesses in Towong Shire can partner with The Undiscovered website by claiming a 12-month free ATDW listing, with the $295 annual fee fully covered by Towong Shire Council.

This initiative provides a valuable opportunity to enhance your business’s online visibility, support the local tourism economy, and contribute to the growth of the regional website. The project is scheduled to finish in February 2026.

For more information on how to claim your free ATDW listing and enhance your online presence, email industry@theundiscovered.com.au

Get your listing

Why Participate?

  • Expand your reach by being featured on multiple tourism platforms.
  • Increase online visibility and drive traffic to your website or social media.
  • Make it easy for visitors to discover and connect with your business.
  • Support the regional website by contributing valuable business information.

If you’re a tourism business in Towong Shire, this is a fantastic opportunity to amplify your visibility and join forces with local businesses to attract more visitors. Together, we can boost the tourism economy in the Upper Murray, Mitta Valley, and Lake Hume.

You’re already maintaining your website and social media – this listing provides an easy, cost-free way to enhance your online presence and grow future visitation. Don't miss out on this opportunity to promote your business and gain much-needed visibility.

Useful links

Promote your business through the ATDW for free:

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